It means I don’t just watch digital trends happen… I live them, study them, and turn them into compelling narratives for brands. My storytelling journey started at Shippensburg University, where I earned my B.A. in Communication/Journalism. While broadcast news taught me how to find a story, it lacked the creative freedom I craved. Marketing gave me that freedom. 

Since then, I have built a career translating internet culture into brand growth. Most recently, I served as the Content & Digital Media Manager for Germantown Cricket Club, driving their digital narrative and audience engagement. Over the years, I have also scaled social strategy, SEO, paid ads, and influencer campaigns for brands like Visit Bucks County, Cashman & Associates, SPENGA Wayne, and the Hershey Cubs Hockey Team.

I am always looking to back up my internet obsession with data; I earned my Master’s degree from Commonwealth University (Bloomsburg Campus, Go Huskies!). There, I worked as a Club Sports Graduate Assistant and wrote my thesis: The Rise of NIL Athletes and the Impact on Social Branding. Now, I am looking for my next challenge with a team that is just as obsessed with creative, impactful storytelling as I am.