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MARLEE

BULMAN

marketing portfolio
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chronically online,

& a marketer

Currently, I am continuing my education at Commonwealth University - Bloomsburg Campus, where I am working as the Club Sports Graduate Assistant as I earn my MBA.

 

I graduated from Shippensburg University with a B.A in Communication/Journalism with an emphasis in electronic media. Within my undergrad I built a strong foundation on video editing, communication and digital media. While news fostered my love for community engagement and storytelling, it lacked creative freedom. That was something I knew I needed, the ability to be creative; marketing did just that.

 

After undergrad I worked with companies and brands such as: Hershey Cubs Hockey Team, USPHL, Cashman & Associates, Visit Bucks County, and SPENGA Wayne. Through these opportunities I have expanded my skills on social media, email marketing, SEO, influencer campaigns, paid social, copywriting, event management and more.

 

I hope to work for a company where I can hone my skills and continue to grow as a creative professional. I am always looking to learn and to be challenged. I hope to bring my skills and ideas to a team that has the same love and passions to their work.

WHAT AM I?

Skills &
Certifications

&

skills

certifications

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B.A, COMMUNICATION/JOURNALISM

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MBA, MARKETING

AI ESSENTIALS - CERTIFICATION BY GOOGLE

PROMPTING ESSENTIALS - CERTIFICATION BY GOOGLE

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EXPERIENCE

my

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SEO &
copywriting

social media

extras

email
marketing

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SOCIAL

MEDIA

There is no "one-size fits all" method for social media, I wanted to have range and a broad understanding.

I made sure to learn to work with multiple platforms, formats, and media types.

STORIES

VISIT BUCKS COUNTY

Created on Instagram

  • improve engagement

  • build awareness for events and businesses

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GRAPHICS

CLUB SPORTS | SPENGA WAYNE

Created with Canva

  • ​storytelling

  • expand reach

  • inform community 

  • build brand/team identity

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TIKTOKS & REELS

SPENGA WAYNE

Created with CapCut

  • ​storytelling

  • foster engagement

  • inform community while entertaining

  • humanize brand

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SEO / COPYWRITING

READ MY FAVE POSTS HERE

Build awareness for brands within Bucks County

Improve SEO for VBC site

Create excitement and FOMO for brands

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Examples of game recaps

EMAIL

marketing

CAREER TIP TUESDAY CAMPAIGN

At CTT, we all fam.

OBJECTIVE:

Revamp the Career Tip Tuesday newsletter.
Appeal to the
humor and culture of gen z. Increase open and click rates.

segmented email topics by class
studied trends to engage the audience

deliver information in an easy-to-read format

RESULTS:

open rate: 24.28%
click rate: 0.95%

Increased open rate by 15% on average.
Click rate increase by
.86% on average.

READ THIS NEWSLETTER HERE
READ OTHER EXAMPLES HERE

Connect

  • LinkedIn

©2024 by Marlee Bulman

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